The impact of Artificial Intelligence on business in 2021

The impact of artificial intelligence in future
The impact of artificial intelligence in future

Indeed, the offer of technological applications based on the use of Artificial Intelligence is growing.

The expansion of the machines’ processing power and the availability of large amounts of data has made it possible for this technology to show significant development in recent years.But what is Artificial Intelligence? Where is it used?

What is Artificial Intelligence?

Artificial Intelligence (AI) is a technology that gives computers the ability to learn and make decisions autonomously and not just execute a pre-programmed sequence of commands.

Thus, analyzing all the available information and establishing correlations between them, these machines build models that help them decide which procedures to adopt in each situation

The decision-making models are enriching and becoming more complete as new information arrives and the machine accumulates “experience.”


The term “artificial intelligence” emerged in the 1950s. In the beginning, the research focused on developing programs that knew how to deal with problem-solving

Thus came, for example, software that played checkers, then chess, and goes. From these applications and evolutions, many of the diverse resources currently available have emerged.

Concepts in Artificial Intelligence

Artificial Intelligence encompasses different fields of application, such as:

  • Machine Learning: concerns how to program a machine so that it develops the ability to learn. Specific algorithms are used to compile data, assign meanings to them, project results, and extract interpretations.
  • Neural network: inspired by neurons’ functioning in our brain, a neural network is composed of a set of interconnected processing units. Each unit processes only its data locally, and the Intelligence of the network is the result of the interaction between them.

Deep Learning: Deep learning refers to neural networks with many processing units to assimilate more complex patterns from large amounts of data. It is applied for facial, image, and speech recognition, for example. Natural language processing: NLP allows machines to analyze, understand and generate an address.

Where to use AI?

There are many possible uses for Artificial Intelligence. Examples:

  • In e-commerce: making personalized product recommendations, negotiating payment methods with buyers, managing inventory, promoting changes to the web site’s layout, etc.
  • In the industry: analyze data collected by machines on the production line to monitor and adjust the process’s various stages.
  • In medicine: AI can provide assistants to monitor patients’ treatment routines.
  • In sport: AI has been used to capture sports competitions and provide reports to help improve the performance of athletes and teams.

Understand this trend!

Artificial Intelligence has conquered its space in organizations, even having its share of the budget. Solutions involving robots are advancing, driven by companies’ motivation to reduce costs and increase production capacity. Among the technological innovations, there are machines capable of talking to customers and systems that analyze incredible amounts of struc data in just a few seconds.

Find out, in this post, the advantages of applying artificial intelligence in business

Artificial Intelligence in companies

Although it sometimes goes unnoticed, artificial intelligence (AI) is an increasingly present reality. Contrary to what certain science fiction films may make us believe, this technology has the function of facilitating operations, bringing more agility and quality of life.

When analog processes are disrupted, it is favorable for companies to bet on AI to optimize their activities. Technology has been driven by advances in cloud computing, machine learning, and modern algorithms. This allows for a revolution in several of the company’s sectors, such as logistics, security, and customer service.

The interest in applying artificial intelligence in business has allowed for a significant reduction in systems’ prices since competition in the sector increases. With technological solutions becoming more accessible to organizations, your brand can take advantage of them to improve processes and project itself towards success.

Advantages in the application of artificial Intelligence

Artificial Intelligence can transform different sectors of the company. Discover the advantages of this application:

Cloud computing

Cloud computing has received due recognition by Brazilian companies: it is estimated that more than 60% of the country’s organizations are already using online storage systems. Applying artificial Intelligence to business, cloud computing could not be left out.

Cloud computing allows business information is safely recorded and makes them accessible to any device. With the incorporation of artificial Intelligence, the accessibility of mappings made by cloud computing can be enhanced.

Personal Assistants

Electronic personal assistants present in mobile devices and computers are also the product of artificial Intelligence.

These agents can solve simple day-to-day tasks, such as scheduling meetings, recommending the best traffic routes, and allowing voice commands. Other interactions, such as safety tips and research, are also possible.

With this tool, your employees can easily see what their daily schedule will look like, check meeting times and locations, and receive company announcements directly on their devices.

Customer service

Artificial Intelligence has developed robotic devices capable of interacting with consumers. The answering service can be managed by electronic attendants, reducing the need for personnel in the sector and making a kind of sorting of requests.

So-called cognitive computing – that is, the machine’s ability to perform execution and learning activities that are closest to human capabilities – allows language processing. It will enable the system to understand the customer’s speech, do an electronic service, and reduce the customer’s waiting time on the phone, and frequent criticism from consumers.

The future of Artificial Intelligence

With all the evolution that Artificial Intelligence has been presenting, it still has some limitations to overcome.

One of the limitations of AI is the dependence on reading data, its only way to absorb knowledge.

So, everything needs to convert into data for an AI machine to absorb. Besides, any error or inaccuracy in the data can make it difficult to “learn” it. Some companies use AI in real estate marketing to manage their CRM,s

Another limitation concerns the specificity of the machine’s capabilities. Each of them is developed for a single specialization.