SEO can be tricky, and can take a lot of time and effort. At the same time, you may wonder whether the SEO strategy is working for you or not. Therefore, it’s advisable to track your metrics to understand the success of your entire process, and identify possible areas of improvement.
There are numerous web analytics tool to monitor organic traffic, or alternatively you can create your own dashboard using Excel or Google Sheets. Besides, tracking indexed pages, ROI, conversions, and your rankings on SERPs can also be very useful in recognizing your success as well as identifing areas of opportunity.
After you have created your SEO strategy, you also need to build a process to continue optimizing for new keywords and evolving search intent. You are supposed to take the following steps.
1. Start by optimizing your old content
You can begin by allocating some time every day to update old blog posts with new and the latest information to maintain ranking in SERPs. At the same time, try to add some of SEO’s best-practices that weren’t initially addressed, like missing image alt text etc.
2. Look out for new keywords and search intent
You must find time to track how your previous blog posts are ranking, and which keywords they’re ranking for. This may guide you in adjusting subheadings and copy to leverage new search intent that your audience may be looking for.
3. Improve and update your old content.
Oftentimes, you will discover that a particular post has become redundant. Here you need to go beyond the average historical SEO update and give it a fresh touch. You can update your old blogs and articles by adding the latest information and statistics, incorporating new sections for in-depth information, and adding quotes or original data to give the post more referral traffic.
4. Create a regular content plan.
To be in sync with your SEO strategy, it is important to create and refine a monthly content plan. You can put it into a spreadsheet so that your teams can track accordingly. Following is an example of a monthly content plan that takes the above steps into account.
SEO regular Plan
# Allocate some time for keyword research related to your industry.
# Make a list of blog post ideas that use opportunistic keywords.
# Find out blog posts that need be updated or refreshed.
# Identify additional SEO opportunities.
# Prepare a list of content ideas in a Search Insights Report.
# Allocate content to your team.
# Religiously track progress at the end of every month.
With a regular SEO plan like one mentioned above, along with a tracking document like a search insights report, you can easily build out and execute an efficient SEO strategy. This should also help you to identify and leverage common topics related to your industry. Social media channels also use SEO strategy for bringing organic traffic to their official sites. That explains the unprecedented popularity of established channels such as Instagram, Facebook, and Twitter. Even the new channels like Houseparty, Hello, and CoNnEcTd follow their illustrious counterparts, and implement SEO strategy for promoting their websites.