Facebook Marketing Tips for Small Businesses

Facebook marketing tips for small businesses
Facebook marketing tips for small businesses

The Social Media Wonder

How Facebook is Helping Small Businesses Market their products

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These terms have been added to our vocabulary, and the credit goes to the world of social media. More than 50% of the global population is on Facebook, and businesses are also going online. Going online helps them in promoting, targeting, retargeting, and selling to a diverse market segment. DIY guides, professional services, toys, vehicles, everything can be purchased online from medicines to clothes.

There are numerous E-Commerce websites where one can avail of these services. However, in the past few years, social media marketing has become a new trend, and everyone is fighting to get the most impressions and interactions. Social Media platforms personify the brands making interacting with clients easy and less impersonal. 

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What is Facebook Marketing

What is this concept, and how to be a part of this

In the most basic terms, Social Media Marketing targets potential clients and retargets existing clients on social media platforms either with brand marketing and advertising agencies or in-house marketing experts. 

While users have different preferences, the most dominant apps are Facebook and Facebook-owned photo-sharing app, Instagram. Hence, Instagram and Facebook marketing tips are somewhat similar. All one needs is a business account and a connected credit card to start marketing. 

How do I set it up

A Facebook marketing tips checklist for setting up your ads

Before going live with the ads and getting business, a few things need to be followed:  

  • Target:- Whom do you plan to target with your product or service? Can it be used by anyone, despite their age, location, sex and spending capacity? These could be essential food items, sanitisers, medicines and masks. Or, do you want to target a particular demographic? A gaming console for teenagers or a dog walking service for older people. You might have different products and services for different demographics. Understanding the target audience is the first step.
  • Study:- See what the competition is doing. Multiple businesses are offering similar products and services. Some already have a social media presence. See what they are doing and how they are trying to attract their customers. What might work for then might not work for you. Similarly, what might work for you may not get any returns for your competition. Research the likes and dislikes and tastes, and preferences of your target market to get the best results. 
  • #Hashtags:- Use the power of hashtags to increase brand visibility. Buyers may be interested in a particular product or service and not be aware of your brand. A hashtag helps connect buyers with businesses. A potential buyer of clothes could follow a hashtag called #organicclothesindia. As a marketer, using that particular hashtag will help connect with this individual. 
  • Execute:- Plan out your campaign and strategy. What to post? When to post? How to post? How many times to post? Everything needs planning before execution. Finally, all you need to do is go live! 
  • Analyse:- A study after execution is equally important. Analysing the ROI from paid campaigns is crucial as it helps in knowing what is working and what needs changes. Which source generates the highest number of leads, maximum revenue, and shortest sales cycle needs to be analysed regularly to guarantee optimal results.   

What are the growth aspects?

How do I grow after set up

Once your ads are up and running you will start getting leads. The question is, is that it, or do we need to do more to this? The answer, which won’t be a surprise is, yes, this is only the first step and more needs to be done. 

There are two ways of expanding a business digitally. The organic way and the inorganic way. We would be giving Facebook marketing tips for both here. However, one first needs to understand what these terms mean. 

What is Organic Marketing

Is slow growth possible and beneficial?

The term organic marketing refers to attracting customers naturally and over time and not artificially via paid links or boosted posts. These include any direct, instinctive, and, except for paid marketing tools. Paid marketing tools, including paid link-ads, are classified as inorganic marketing. If you have put in blood, sweat and tears into your Facebook account, building an email list, and improving SEO, you are on the right path.  

Why Organic Marketing? 

Why is it effective, and how to become better at it? 

Organic marketing does refer to approaches and tools that do not rely on paid marketing strategies. However, no time investment is free of cost. There’s no substitute for careful attention to content and careful creation of any business’s social media presence. Paid ads might be an effective tool within a high-budget marketing strategy, but if a consumer arrives on your Facebook and doesn’t find what they’re looking for, then that investment goes to waste. Organic marketing is a long process, but ultimately it yields more authentic customer engagement and more accurate SEO.

Organic Marketing Strategies

What are the Organic Facebook Marketing tips I can follow

Variety is both the spice of life and the key to a robust digital presence. Organic marketing action plan curation includes diverse actions. You can incorporate these into both your “business-as-usual” and your “heavy lifting” days.  

ONGOING BUSINESS-AS-USUAL ACTIONS:

  1. Read and Reread descriptions and captions sprinkled throughout your posts. Check for accuracy and update any out-of-date information.
  2. Craft or improve your marketing strategy. Consider implementing Calls to Action that engage your followers in immediate ways. This works even if you are selling a product, hosting events, or simply delivering new content.
  3. Set time aside to regularly draft posts–consider making a goal to write a set number of posts drafts weekly.
  4. Find and follow complementary businesses. Develop social media relationships with businesses in your area through direct communication. You can also like and share their posts.

HEAVY LIFTING ACTIONS:

  1. Be aware of trends, and use them effectively. You should also become familiar with the purpose of different social media tools and consider how their impact can further your reach.
  2. Find and join Facebook groups and chats similar to your field as a means for expanding your network, gaining visibility, and demonstrating your expertise.

What is Inorganic Marketing? 

Is there a way to grow faster, even if it costs me financially? 

Paid marketing, also known as inorganic marketing, refers to strategies in which businesses target potential customers based on their interests, intent or previous interactions with the brand.

These days, everyone is running one or more social media pages for their brands. Social Media is not only good marketing but, it is a customer expectation. Studies show that brands with stronger, omnichannel customer engagement strategies retain as much as 89% of their customers, compared with only 33% for brands with a poor omnichannel strategy.

Having a Facebook or Instagram page helps your customers in finding you wherever they happen to be online. Paid social media campaigns are beneficial as they enable you to reach other social media users who may have not yet heard of your brand.

Tips for Paid Promotions

What are the top tips?

If your brand is not on every existing social media platform, there is no need to worry. Maintaining multiple social accounts is very time consuming, especially when you have a finite amount of resources.

The game is being consistent. Maintaining a constant stream of high-quality posts is one of the best ways to survive on social media. Therefore, you may want to focus on a few platforms as compared to all. 

Organic marketing is not a quick fix, but it goes the distance in helping in establishing, maintaining, and growing your brand. Do not depend only on paid marketing strategies–formulate action plans and get growing!

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