Black Friday comes but once a year–and in 2023 it falls on November 24. In recent years, however, the deals season has expanded to cover the week leading up to Black Friday, Cyber Monday afterward (that’s November 27 in 2023), and often most of the month of November.
In the weeks leading up to Black Friday–and on Black Friday itself–we expect to see some good deals on a new Apple Watch. Check regularly as we move deeper into November for the best deals we can find. If you want to buy an Apple Watch before then, check out our list of the Best Apple Watch deals this month.
Black Friday 2023: Apple’s shopping event
Every year Apple holds shopping event from Black Friday (November 24) to Cyber Monday (November 27). However, since Apple rarely discounts its products, the event consists of gift card offers rather than actual savings.
In 2023 you can get gift cards for the following amounts with the following Apple Watches purchased from Apple’s site.
Apple Watch Series 9$50£40Apple Watch SE$50£40
Black Friday: Best Apple Watch deals
Our expert deal hunters have hand-picked the best-value Apple Watch deals currently available as the Black Friday season approaches.
Apple Watch Series 9
Amazon, Apple Watch Series 9 (41mm, GPS): $329 ($70 off, MSRP $399)
Amazon, Apple Watch Series 9 (45mm, GPS): $359 ($70 off, MSRP $429)
Right now, all U.K. retailers are sticking to Apple’s RRP (£399) on the Apple Watch Series 9. We hope that will change once we get further into November; last year both Amazon and John Lewis knocked £20 off the then-new Series 8 for Black Friday.
Apple Watch Ultra 2
Amazon, Apple Watch Ultra (2nd gen): $739 ($60 off, MSRP $799)
eBuyer, Apple Watch Ultra 2: £789.99 (£9.01 off, RRP £799)
Apple Watch SE
Amazon, Apple Watch SE (2nd gen, 40mm): $189 ($60 off, MSRP $249)
Amazon, Apple Watch SE (2nd gen, 44mm): $220 ($59 off, MSRP $279)
There aren’t any U.K. savings on the 2nd-gen SE’s official RRP right now (well, other than eBuyer’s 1p discount), partly because it just got a price cut to celebrate the launch of the late 2023 Apple Watches. (It dropped from £259 to £219.) Keep an eye on the price comparison tables below for tasty Black Friday deals as we get deeper into November.
Apple Watch Series 8
The Apple Watch from last year is still in stock at a variety of retailers, so markdowns are likely to be pretty steep over Black Friday as the remaining inventory is cleared out.
Amazon, Apple Watch Series 8 (41mm, GPS): $299 ($100 off, MSRP $399)
Amazon, Apple Watch Series 8 (45mm, GPS): $329 ($100 off, MSRP $429)
For a more in-depth guide to the available deals–as well as any deals that have popped up since we last updated this article–see our automated tables below for the lowest prices currently available on each Apple Watch model. If you’re not sure which model is right for you, read our comprehensive Apple Watch buying guide.
Black Friday: Latest Apple Watch Ultra 2 deals
The Apple Watch Ultra 2 came out in September 2023. It has an MSRP of $799/£799.
Black Friday: Latest Apple Watch Series 9 deals
The Series 9 is also new, having launched alongside the Ultra 2 in September. It has an MSRP of $399/£399.
Black Friday: Latest Apple Watch SE (2022) deals
Apple’s first budget SE smartwatch came out in 2020; this is the second-gen model, which launched in September 2022. It currently has an MSRP of $249/£219. We expect deals to surface over Black Friday.
Black Friday: Latest Apple Watch Ultra (first gen) deals
The original Apple Watch Ultra had an MSRP of $799/£849 at launch, but has since been discontinued. You may be able to find stock at third-party retailers, but look for a big discount.
Black Friday: Latest Apple Watch Series 8 deals
Last year’s Apple Watch Series 8 had an MSRP of $399/£419 when it came out, but it’s since been discontinued. Only buy if you can find a major discount of $100 or more.
Retailers worth checking out
Black Friday: All Apple deals
Stay on top of the best Black Friday deals as they arrive with our dedicated roundups: